Building a remarkable brand
Today your brand can be viewed in more places and received by more people, than ever before. Discovering your audience, designing your “look and feel”, developing your image and deploying your brand is the first step to a successful business.
Traditional outbound marketing methods like radio and tv ads, direct mail, and billboards are costly, distracting, and provide little ROI information. HubSpot’s inbound marketing methodology focuses on delivering unique and educational content to website visitors, leads, and customers, according their schedule.
Google recommends responsive design because it unifies the website’s content and improves SEO accuracy and effectiveness. Responsive design maintains a consistent user-experience, maximum readability, and intuitive navigation, on any device.
HubSpot’s integrated social media monitoring tool, follows contact activity, posts, and behaviors in real-time. Social monitoring analyzes your social media data, eliminates mundane tasks and reports a campaign’s shares, posts, and tweets results.
The six steps to developing a memorable brand are to discover, define, design, develop, debug, and finally deploy. This process promotes a consistent brand identity through intensive research and preparation. Learn more about each step of the branding process.
Automated Organic Closed-Loop Inbound Marketing System
Streamline your marketing approach with HubSpot’s easy-to-use dashboard and interconnected tools. Inbound marketing analytics are delivered in real-time, providing you with information to further improve your system. Nearly every marketing process and task can be automated, eliminating time-consuming busywork.
5 Reasons Your Business Needs Inbound Marketing
Outbound tactics, such as cold calling, email blasts, print ads, trade shows, and TV commercials are obtrusive and generally unwelcome to most consumers. Not to mention, these methods are expensive and do not offer analytical data to produces an accurate ROI. Inbound marketing focuses on interesting and relevant content that your website visitors and customers want to learn about.
- 83% of tech buyers found their vendor through Google search 83%
- 60% of companies have adopted some inbound marketing techniques into their overall strategy 60%
- 53% of CEOs/CMOs increased their 2013 inbound marketing budgets 53%
- 52% of all marketers generated a lead from Facebook in 2013 52%
- 41% of marketers say inbound marketing produced measurable ROI in 2013. 41%