Website Design

Custom Website Designs

that not only educate potential customers about the goods and services that our clients offer, but are also full functioning Content Management Systems (CMS). All of our websites are produced on an open source WordPress platform with a publishing tool powered by PHP and MySQL and are customized into a Content Management System with each customer’s unique needs in mind. This type of platform significantly boosts SEO on its own and is the ultimate preparation for a fully integrated website that is prepared to launch, analyze in detail, and fine tune a full scale inbound marketing campaign.

The key to success with our custom designed WordPress CMS platform is that it provides the ability to have your company’s web presence 100% integrated with your company’s website, which acts as the central hub. This is critical to your company’s ability to execute, stay aligned, and react quickly to the inbound marketing strategies that are generating a true ROI. This ROI is accomplished by increasing traffic to your website through content marketing, which involves publishing customized content that is valuable to potential customers, converting the increased traffic into sales leads via landing pages, nurturing and educating those leads through your sales process, and converting them into sales.

SEO Benefits of a WordPress Website

Plug-ins are miniature programs that “plug into” your custom designed CMS website for additional functionality. The core of WordPress is designed to be lean to maximize flexibility and minimize code bloat. Plug-ins offer custom functions and features so that each website can be tailored to specific client needs.

In terms of search engine optimization, there is extreme flexibility with respect to url structure. We can alter the structure of permalinks to your liking and add keywords you want to target for each and every post you make. It’s important to know that search engines such as Google even look into the url when ranking web pages in its index.

So how does it help in terms of SEO? If codes are clean, your displayed blog pages are clean and use less server resources. The result is a faster page load time, and the overall site speed increases. This will not only enhance user experience, it also makes the job of search bots a lot easier.

You get the ability to tag each and every post, which not only gives you an additional navigational option, but also lets search bots find your internal pages and posts easier. You can also post your tags in your homepage, which further simplifies the process for search engine spiders.

You also get the ability to categorize your posts. This means you can use keywords in your category names, and you also have the option to alter the url slug. A slug is a few words that describe a post or a page. Category names will give you multiple versions of your selected keywords, which is beneficial.

With the insert image function you can easily upload images and optimize each image by adding alt and title tags. There is also a feature that will let you not only add a title for your images, but you can add captions for them. Search engines love images with the correctly labeled tags and descriptions.

Publishing pages and assigning the appropriate researched keywords will ensure that your information is identified by the search engines and rank them accordingly.

One way to build keyword dominance over time is to design a static homepage. The most difficult search phrases should be listed in the top of your domain.

People can find your blog posts through the comments which visitors leave on your blog. Blog comments do bring a good deal of traffic, especially when your blog gets popular. Search engines also give importance to posts with more attached comments. This holds true for any additional publishing outlets that are integrated into your site as well.

Using the ping option tool speeds up the indexing and sends search portals a message that you have posted new or revised content.